Not only is the style of language important to make my article an interesting read but the language and register must also be suitable for my target audience. The target audience for my double-page spread will be the same audience for my radio play which I set out in a previous blog post because the aim of the article is to advertise the play.
The most important thing to avoid will be 'modern' words and phrases that a young person would read and understand but a member of my middle-aged target audience would not.
As I mentioned in my blog post about the target audience, they will enjoy culture and so references to culture and in-jokes around this will be okay.
The register, as with any magazine, should be personal and speak to the reader directly i.e. using 'you' and 'I'.
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