Aided by my survey findings, I have identified and created a profile for my potential target audience.
My target audience are men and women but my play will be female-friendly as women are a larger audience for radio plays, according to my research.
My target audience are middle aged (i.e. 40 - 60) and are in professional jobs. Their interests mainly centre around anything cultural; they love to read or to watch films.
They also have a good sense of humour, particularly an appetite for topical humour and whilst some will be very interested in politics they will all take a keen interest in current affairs.
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