Audience reasearch

Next, I shall be moving onto the audience research phase of my research and development. This is essential fore the success of my finished radio play. Here's what I hope to achieve:

• A profile of the type of people who listen to radio dramas
• Find out who the target audience will be for my radio drama

I am going to use three methods: a survey on Survey Monkey, a focus group and comments from social media.

UPDATE 1: I found this article on how to put together a good survey very useful.

UPDATE 2: The focus group will be Qualitative research because it will be to gain reasons and motivations for listening to radio drama as well as ideas. The survey is more Quantitative (although it does include some Qualitative questions) because it is looking for demographic information.