Friday, 12 October 2012

Media Key Concept

Representation (conventional, stereotypical v challenging, alternative) - links very closely with the target audience, their expectations and pleasures.

1. Laurence, do some analysis of the representation of characters in 2 radio dramas.

Media Language - technical codes e.g. sound, sound effects, editing, etc.

Audiences - audience segmentation, audience profiling, audience research, uses and gratifications (meaning why we consume what we do, what please it gives us - entertainment and education?)

2. Start constructing some audience research e.g. questionnaires, surveys, interviews with your target audience.

Institutions - e.g. BBC Radio 4? Time slot?

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